Nestled in picturesque Saugatuck, Michigan, Beach Day™ prides itself on being a single entity among many boutiques along the lakeshore, drawing inspiration and flavor from beach day memories to craft our unique aesthetic. Once a fun-filled dream and with a keen eye for design, our brand has evolved into a beach-themed lifestyle that encompasses caring for our garments, each other, and you.

Our guiding principles center on two beliefs: pursuing fun in everything we do and enjoying memorable days at the beach with close friends and family. With those in mind, everything else takes care of itself.

115 Butler St, Saugatuck, MI