Beach Day

Nestled in picturesque Saugatuck, Michigan, Beach Day™ prides itself on being a single entity among many boutiques along the lakeshore, drawing inspiration and flavor from beach day memories to craft our unique aesthetic. Once a fun-filled dream and with a keen eye for design, our brand has evolved into a beach-themed lifestyle that encompasses caring for our garments, each other, and you.

Our guiding principles center on two beliefs: pursuing fun in everything we do and enjoying memorable days at the beach with close friends and family. With those in mind, everything else takes care of itself.