Virtue is a craft cider company launched in 2011 in Fennville, Michigan, by Gregory Hall, former brewmaster at Goose Island. Our mission is to make proper farmhouse ciders from local heirloom apples and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive oak barrel-aging program. We partner with local family farms by purchasing the highest quality apples for our ciders.
Tour our two traditional cider houses to see how we make our ciders. Sample our ciders straight from the source in our Tasting Room or take home some bottles for yourself from our Bottle Shop. We also have a working farm that includes expansive gardens, heirloom Gloucestershire Old Spot pigs, Icelandic sheep, chickens, and more.
SPRING AND SUMMER HOURS EFFECTIVE APRIL 28, 2018: Open seven days a week: noon to 7 p.m.
Check our website for special events hosted on our grounds including a live music series starting May 26, 2018, and a monthly First Thursdays Market (May 3 to Oct. 4, 2018).